Theme Park Management Software: Key Features You Need!

The theme park management software manages the entire business, from ticketing and distribution online to marketing integration and point-of-sale. It streamlines the guest’s experience, from booking tickets to getting to the park. Software features include self-service event bookings and an ecommerce webshop. These features allow Amusement Parks to operate more efficiently.

A complete theme park management system can manage everything, including admissions, food service, inventory, and more. The quality system can handle everything, from ticketing and admissions to cashless card and POS systems.  

Maintenance schedules should be tracked by amusement park management software. Regular maintenance is essential to ensure equipment in amusement parks is operating safely and in compliance with all health regulations. An automated maintenance management software keeps track of all service requests and repair manuals and holds employees responsible for maintaining them. In addition, it can manage payroll and employee timesheets so that employees can concentrate on other aspects of their business.

Why create an app for your parks?

Mobile apps are ubiquitous in nearly every aspect of our lives. For example, mobile applications allow us to order food, pay bills, consult doctors, and even play games via our phones. However, many amusement parks still use printed maps and leaflets, which people often lose or need to operate appropriately. In addition, print maps are challenging for younger generations, who may need to learn how to use them.

70% of US amusement park visitors won’t buy food or beverages at a park due to the lines

It is easy to get lost in an amusement park that hosts thousands of visitors daily. Likewise, you can easily get lost in a large amusement park with thousands of daily visitors. So why not make use of their mobile devices for your business?

The Challenges of an Amusement Park Owner

Let’s talk about amusement park managers’ challenges to improve their business, increase customer loyalty and satisfaction, and ultimately increase revenue.

These are the things that parks have to struggle with constantly:

1. Controlling the flow of people

Parks must manage the flow of people who want to visit their favorite attractions. Unfortunately, this causes lines and traffic jams. This can also impact bus routes and park logistics. Amusement parks face the greatest challenge of eliminating lines and ensuring that people are evenly distributed throughout the park. This problem can be solved by mobile apps that show the average wait time for each attraction and where there are the most people at any given moment.

2. Monitoring and improving customer satisfaction

Without a digital tool that allows marketers and managers to collect ratings and customer feedback, this can pose a problem for any park. Many people will only visit the website or comment on printed questionnaires. Theme park software makes it much more straightforward and can even be used to make the process more enjoyable

3. Increase revenue and create new revenue streams

It’s much easier to get ice cream if you are in line with children than to go elsewhere. If the line is moving slowly, even adults will often not stand in it. You can speed up the lines and increase spending by using a mobile app or mobile payments.

4. Optimizing service delivery

Pre-ordering is another way to organize your service and make it more efficient. Pre-ordering allows you to predict demand better and allocate supply where needed. You can also use your mobile app to offer your customers special deals that will encourage them even further to preorder.

5. Learn from your audience and speak to them

Although it may seem like everyone is in the same place, amusement park visitors require a different approach. For any business, breaking down its customers into categories takes time and effort. But for amusement parks, it is even harder to provide personalized services. Mobile analytics allows you to see what each person spends their money on, what age they are, and what interests them the most. This data can be used for marketing, which is the next challenge.

Different types of amusement park apps

We’ll now discuss the different types of water park management software. This division is not very important. You can combine several or all of the features we have listed below. You can find the best solution for your business and implement it. Then reap the benefits.

1. Wayfinding apps

Wayfinding apps are all about GPS and maps. This type of application is all about map integration. But there are many other features.

These apps serve many purposes:

– Provide assistance to visitors navigating the amusement park, including finding restrooms, restaurants, rides, or other attractions. Visitors can use mobile apps to get rid of printed maps.

– This app helps you to manage people and lines. These apps allow users to see how long it takes to get to each ride and which lines are shorter. This will enable you to direct customers to more occupied locations and significantly increase customer satisfaction.

– Show bus stops and routes on a map to help people navigate. After a long day in your park, help visitors locate their cars in the lot. You will be the most caring and well-equipped park in the area by integrating maps and allowing people to mark the places they have left their car.

2. Self-scanning allows for location-based preordering and selling apps

These theme park management software will allow you to improve your operational efficiency by informing you how much food and drinks you will need ahead of time. As a result, your visitors will be more likely to place an order ahead of time, so they don’t have to wait in line for their food.

These apps offer a menu, shopping cart, and online payments. It is also smart to integrate maps in selling and preordering apps so that visitors can select what they want and locate a place to pick it up.

The app can also be used to scan your own body so that visitors can purchase everything quickly and without waiting. Payment can then be charged to your credit card via the app.

3. Reservation apps and bookings for hotels and restaurants

Many theme park design software have multiple restaurants and hotels on their property. If that is the case, you should allow guests to reserve a room at a hotel or a table at a restaurant via the mobile app.

These apps usually link to your existing reservations database. The app should have a list of available rooms, descriptions, photos, and filter options. Make sure you include reviews and let users pay directly from the app.

A listing, a menu, and the layout of the tables are required for a restaurant app. This allows users to choose where they want to sit. Because people want to see which tables are available, this app needs dynamic data exchange.

4. Apps for brand loyalty programs

You want to ensure that your park experience is unforgettable. This type of application is perfect for you. Create a brand-named application that offers special offers to specific groups of users. Analytics will allow you to learn more about the park’s visitors. This information can be used to create relevant offers. For example, you should have different offers for someone on a date, with a large family, or with a group of close friends.

You can store tickets and coupons in the app and attach QR codes to allow staff to scan them.

Gamification can be a great way to amaze your visitors. You can give them bonuses and extra rides for completing tasks or playing in your park. Add augmented reality features to your park that children will love. This feature will make your park memorable for years to come.

We’ve now reviewed various mobile apps for amusement parks. But first, let’s talk about the features you will need in your application.

What Features Are Theme Parks Looking for?

Software that manages theme parks can simplify the duties and tasks they are responsible for. Like other tourist attractions, theme parks must provide certain amenities for their guests. This includes restrooms, entertainment, and dining establishments. The added challenge of managing a theme park with carnival attractions and thrill rides is even more significant. However, it can be done with the right software.

If you’d like to move ahead, here’s the place we are going:

1. Ticketing Software

High-quality software for amusement parks will include a ticketing system designed explicitly for them. In addition, custom-made software will eliminate the possibility of confusing menus and other functions, making it difficult for staff.

2. Season Passes

Season passes can be an excellent way for guests to save money and still make a profit. Because guests will spend money every time they visit a theme park, they’ll likely buy souvenirs and snacks. The software that manages the theme parks should allow guests to purchase season passes online or in person. You should also be able to print e-tickets.

3. Group Packages

There is nothing better than visiting a theme park as a group. Theme park management software will make selling and buying group tickets easier. This is great for church groups, youth groups, and school trips. A simple interface will make it easier for staff to place orders. People are more likely to buy tickets in bulk than individual tickets or small groups.

4. Integration by third parties

Some people prefer to buy amusement parks or concert tickets through third-party companies or apps. These and other third-party applications can be supported by quality software for theme parks. This allows you to make ticket sales easier by making tickets as accessible as possible.

5. Software for Point-of-Sale

A quality theme park POS software is an excellent asset to theme parks. It is the heart of all park operations. The software that powers the park should allow guests to purchase their tickets online.

6. Admission Control

Another critical aspect of operating an amusement park is managing admissions. People will arrive with printed tickets, season passes, and wristbands. When investing in quality software, it is important to create customized systems for speed gates, turnstiles, and other entryways. Other methods for managing park admission include barcode scanning and biometric verification. These features will ensure that your park’s entrance is open to all traffic.

7. Visitors Management

The term “visitor management” is used to describe the process of observing how guests use amusement parks. This involves gathering data on how often guests visit, which rides and attractions they like, and which restaurants and gift shops they patronize. Good software for theme parks should have visitor management. This helps to organize and gather this information for future decision-making.

8. Digital Signage Maps

Visitors can find information at a theme park by using digital signs. These signs can display park maps, offer discounts on restaurants, and alert guests about ride closures or news. You can trust a software developer to guide you through everything from designing custom software to making it easy to use. A good software package should contain all the tools a theme park requires to use signs. This includes tools for content creation and implementation of third-party apps.

Techugo makes it easy to create custom theme park software!

Techugo, the best app development company, has a lot of experience customizing amusement park management software, including mobile solutions and integrations. Our goal when it comes to software development is to create a hub by customizing the dashboards and applications in a manner that will help theme parks thrive.

How excited are you now?

For more information, schedule your consultation today and get in touch with us!